Born in 1955 in York, Pennsylvania, Jeff Koons is unquestionably one of the most important artists alive. He is one of the very few to have brought out the essential from the avant-garde movements of this century, notably Pop Art.
Jeff Koons is a complete artist whose creation gathers all techniques: installation, photography, painting and sculpture throughout all materials (wood, marble, glass, stainlesssteel...), even computerized creation.
Far from being elitist, Jeff Koons attempts to make art for a wide public. In his work, Koons always intends to "treat things with which everyone can create a link". He appropriates objects and tries to "understand why and how consumer products can be glorified".
Throughout his career, he used all kinds of popular items, first vacuum-cleaners and domestic appliances boxed in Plexiglas and very clinically lit up by neons, then suspended basket-balls in water tanks (with the help of Dr. Richard Feynman, Nobel Prize in Physics); then rococo bibelots, bazaar souvenirs (inflatable rabbits, shepher-desses or little pigs in sugar, Michael Jackson in porcelain...), and last but not least, toys and objects intimately related to childhood. In his hands, the most ordinary objects overcome the stage of seriality and commonness to become true icons.
His Inflatable Rabbit, cast in stainless steel in 1986, is now acknowledged as an emblematic work of the end of the 20th century.
Jeff Koons symbolizes a spectacular encounter between the concepts of Marcel Duchamp and the mediatic aura of Warhol, artistic handcraft and folkimagery. His iconography is a real catalogue of pop culture, not only American, but also world wide. Modeling archetypes of this culture, he confronts us with this stream of images that have accompanied us since childhood. He thus tries to provoke in his audience a feeling of unity and synthesis, and he definitely achieves his purpose.
His last creation SPLIT-ROCKER - a monumental sculpture made of living flowers, part Dino, part Pony, both coming out of the childhood imagery - is the exact illustration of this. Jeff Koons thus talks to the subconscious of each of us.