German artist considers that "any analogical photography is a reproduction tool of the reality. When digital, photography looses all its spatiotemporal constraints and becomes a tool of pure creation; it is not anymore a mere tool of reproduction". In 1990 while he was a fashion photographer, Jurgen Ostarhild was among the very first ones to quit ´traditional´ photography for new digital technologies. In the same way a DJ mixes music, Jurgen Ostarhild mixes the pixels that make up every digital image. Nose, eyes, mouth, hair, complexion, male or female facial appearances are melted to compose a virtual, hybrid and outstanding beauty.

"I create my own universe by taking elements from different faces in order to create new ones“. This work comes from a simple observation: a face often defines more a style or an appearance than many fashion diktats. Whereas classical photographers use make-up, lights and many other devices to beautify their model, Jurgen Ostarhild uses his physical database to move pixels on his computer screen. His images are snap-shots of a beauty in progress. It results in a rare perfection, as true as reality, far away from computer graphics and special effects.

Through his creation process and by the very nature of his work, Jurgen Ostarhild raises matters at the crossover of several structural movements shaping our society:

- Current issues on body and identity. Body is no longer a stable and fixed reality. Genetics, cloning, plastic surgery, body art (branding, piercing, tattooing...), "transgender" allow everybody to re-appropriate and re-configure his own body. Jurgen Ostarhild blurs these identity questions by literally merging all differences (sexual, racial, physical...).

- Nightclubbing and electronic music. Jurgen Osterhild´s influences are mainly musical: he considers himself as a "Picture Jockey", referring implicitly to the similarities of his process with those of a DJ who mixes sounds as he does with images.

- Fashion as a new "religion". Like art, fashion is ontologically part of the present time, as a vision of the world that hinges on the body. Jurgen Ostarhild´s demultiplied and entirely shaped faces are at once the object and the image, the raw material and the finished product of fashion.
Therefore Jurgen Ostarhild´s images reveal much more of the new trends than many clothes...

- New technologies and the infinite scale of their possibilities. Jurgen Ostarhild diverts the new technologies from their main function: from communication tools, he turns them creation and emotion tools.